Learning Quraan

May 19, 2022

Business leaders are constantly looking for new and more effective ways to engage their target audiences. But, despite the ubiquity of social media and increasing connectedness, it’s harder than ever. Mainstream social channels are awash with chatter, and it’s becoming more difficult for brands to make themselves heard among all the noise.

On top of that, businesses need to contend with the fact that these third-party platforms put them entirely at the mercy of someone else’s whims. Last year, for example, a major overhaul of Facebook’s News Feed algorithm greatly decreased the visibility of content posted on business pages.

So, what can businesses do to drive brand growth in an age when distractions are everywhere, and third parties present an ever-increasing array of challenges and concerns? One tried and tested method is to implement a discussion forum.

What is a forum?

Forums are online messaging boards that people can use to communicate with each other about a variety of different topics in specific niches. Some examples of niche forum are mumsnet – a space for mums to talk about everything from childcare to sharing recipes or their personal challenges with being a parent or The Student Room – a space for college or university students to share their experiences about university or college. There are also broader forums that have different ‘threads’ on specific topics that users can easily find such as Reddit, or question and answer forums such as Quora.

Forums are typically made up of ‘threads’ which are basically topics of discussions that people can comment on or vote on and are a great way to interact with a large group of people.

5 Benefits of having a forum

#1. Improve customer support

One of the key benefits of having a forum is great customer support. In the Age of the Customer, post-sales support has never been more important. Poor customer support can spell the death of even the best products and services. No one wants to wait for a reply to an email or sit in line on a call in the hope that someone will eventually pick up. One of the roles of a discussion forum is to provide peer-to-peer self-service support, where support representatives and customers alike can share and upvote resolutions to common problems. Not only does this enable better and faster support; it also eases the burden on customer service teams by deflecting tickets pertaining to known issues.

#2. Boost search rankings

Every marketer has heard the cliché that content is king time and again. Companies spend a significant portion of their marketing budgets on things like content creation and social media to boost visibility, but it’s a constant uphill battle to get heard. User-generated content, like that published on discussion forums, can complement a brand’s content marketing efforts and increase visibility exponentially. Most discussion forums are open to the public, which means the search engines crawl and index them. The search engines also favour user-generated content for its authenticity and, the more discussion threads there are, the better. Many businesses see improved SEO as one of the key benefits of having a forum.

#3. Build brand trust

Thanks to consumer review websites and social media, everyone has a say to the extent that brands no longer hold all the cards. But, that doesn’t mean they don’t have any control over their reputations. Being transparent is no longer an option in a time when would-be customers tend to put more weight into how a brand deals with criticism than the actual criticism itself. One of the many benefits of having a forum is that it creates an interactive space where members can share constructive criticism and praise alike. When brands openly give their customers a voice and show that they’re not afraid of criticism, people will be far more likely to trust them.

#4. Increase customer success

Customer success is the new business success now that loyalty is the key to brand longevity. To boost loyalty and inspire brand advocacy, businesses need to make every effort to ensure their customers achieve desired outcomes while using their products or services. Discussion forums can become full-fledged knowledge-sharing platforms that customers can use as a go-to reference for tips, guides, suggestions, and resolutions to common problems. The most valued members are those who help other customers achieve greater success by giving them the information they need to get more out of the products and services they love.

#5. Drive product ideation

It has always taken an incredible stroke of luck and insight to invent the next great thing, but coming up with the next big product or service idea is a whole lot easier when there are more people on board to help. Discussion forums are perfect for crowdsourcing ideas and driving innovation. They can serve as go-to spaces for testing and feedback, one-stop repositories of valuable customer insights which product development teams can draw upon to constantly improve their value proposition. Members can upvote their favourite ideas for new products, features and services to help brands identify and capitalise on new opportunities.

5 business benefits of having a forum community

What is a forum?

5 Benefits of having a forum

#1. Improve customer support

#2. Boost search rankings

#3. Build brand trust

#4. Increase customer success

#5. Drive product ideation

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